About Snabbie

We're on a mission to transform financial management for growing businesses through innovative solutions and expert guidance.

At Snabbie, we believe that financial clarity is the foundation of business success. Our team of experienced financial consultants and technology experts work together to provide comprehensive solutions that streamline processes, reduce costs, and drive growth for small companies, e-commerce businesses, and entrepreneurs.

Snabbie team meeting

Our Journey

From a small consultancy to a leading financial technology provider

Snabbie office early days

The Beginning

Snabbie was founded in 2010 by Elizabeth Blackwell and David Chen, two financial experts who recognized a significant gap in the market. Small businesses and entrepreneurs were struggling with complex financial management without access to the tools and expertise available to larger corporations.

Evolution

What began as a boutique financial consultancy quickly evolved as we recognized the transformative potential of technology. In 2015, we launched our first automated reporting tool, which revolutionized how our clients managed their financial data. By 2018, we had expanded our services to include comprehensive business process automation, helping clients streamline operations across their organizations.

Today

Today, Snabbie serves over 500 clients across New Zealand and Australia, with a growing presence in Southeast Asia. We've built a reputation for combining deep financial expertise with cutting-edge technology solutions, all delivered with personalized service that understands the unique challenges of growing businesses.

Our Mission & Values

Guiding principles that drive everything we do

Our Mission

To empower small businesses and entrepreneurs with the financial clarity and operational efficiency they need to thrive in a competitive landscape. We combine human expertise with innovative technology to make sophisticated financial management accessible to all growing businesses, regardless of size or resources.

Our Vision

We envision a future where every business has access to enterprise-grade financial intelligence and automation, creating a level playing field that fosters innovation and sustainable growth across the global economy.

Our Core Values

  • Client-First Approach

    We measure our success by our clients' success. Every decision we make prioritizes delivering exceptional value and outcomes for the businesses we serve.

  • Innovation with Purpose

    We embrace new technologies and methodologies not for their own sake, but for their potential to solve real business challenges and create tangible improvements.

  • Accessibility

    We believe that sophisticated financial management should be accessible to all businesses, regardless of size or resources. We design our solutions to be powerful yet approachable.

  • Integrity & Transparency

    We operate with complete honesty and openness, providing clear information about our processes, recommendations, and results.

Meet Our Leadership Team

The experts behind Snabbie's innovative financial solutions

Elizabeth Blackwell

Elizabeth Blackwell

CEO & Co-Founder

Elizabeth brings over 20 years of experience in financial consulting and business strategy. Before founding Snabbie, she was a senior advisor at McKinsey & Company, specializing in financial transformations for mid-market companies. Elizabeth holds an MBA from Stanford University and is passionate about making financial expertise accessible to growing businesses.

David Chen

David Chen

CTO & Co-Founder

David is the technological visionary behind Snabbie's automation solutions. With a background in financial software development at Xero and a Ph.D. in Computer Science from MIT, he leads our product development team. David combines deep technical knowledge with a practical understanding of financial operations to create intuitive, powerful tools.

Sophia Rodriguez

Sophia Rodriguez

Head of Financial Advisory

Sophia leads our financial consulting practice, bringing over 15 years of experience as a financial controller and CFO for various SMEs. Her expertise in cash flow optimization, financial planning, and tax strategy helps our clients navigate their most complex financial challenges. Sophia is a certified CPA and holds an MSc in Finance from London Business School.

Marcus Johnson

Marcus Johnson

Director of Client Success

Marcus ensures that every client achieves meaningful results with Snabbie's solutions. With previous experience leading customer success at Salesforce and HubSpot, he brings a deep understanding of how to align technology with business outcomes. Marcus is known for his ability to translate complex financial concepts into actionable strategies for clients of all sizes.

Our Achievements & Expertise

What sets Snabbie apart in the financial consulting landscape

  • Industry Recognition Icon

    Industry Recognition

    Snabbie has been recognized with multiple industry awards, including "Best Financial Innovation" at the 2022 NZ FinTech Awards and "SME Partner of the Year" for three consecutive years by the New Zealand Business Association. Our methodologies have been featured in leading business publications including Forbes, Entrepreneur, and Financial Review.

  • Client Success Icon

    Proven Client Success

    Our clients typically experience a 30% reduction in financial management time, 25% decrease in operational costs, and 40% improvement in reporting accuracy within the first six months of implementation. We've helped over 500 businesses across diverse industries transform their financial operations, from local startups to established businesses with international presence.

  • Technology Innovation Icon

    Technological Innovation

    Our proprietary financial management platform incorporates advanced machine learning algorithms that continuously learn from financial data patterns, improving forecasting accuracy by up to 85% compared to traditional methods. We've developed unique integrations with over 50 popular business tools, creating seamless workflows across accounting, inventory, sales, and operations systems.

  • Team Expertise Icon

    Unmatched Expertise

    Our team comprises certified financial experts, technology specialists, and business strategists with over 200 combined years of experience. Every client works with consultants who have specific expertise in their industry, ensuring relevant insights and recommendations. Our staff regularly publishes research papers and conducts workshops on emerging financial management trends and best practices.

What Our Clients Say

Real stories from businesses we've helped transform

Snabbie transformed our financial operations from a constant struggle to a strategic advantage. Their smart budgeting tools provided insights we never had access to before, and the automation of our reporting processes saved our team at least 15 hours every week. The ROI has been remarkable – we've reduced our accounting costs by 40% while gaining much better visibility into our business performance.

James Wilson

James Wilson

CEO, EcoHarvest Organics

As an e-commerce business operating across multiple platforms, our financial management was incredibly complex before Snabbie. They integrated our various sales channels, payment processors, and inventory systems into a unified financial dashboard that gives us real-time insights. The clarity this brought to our business enabled us to identify our most profitable product lines and optimize our marketing spend, resulting in a 28% increase in profitability within just one quarter.

Olivia Chen

Olivia Chen

Founder, Urban Threads Boutique

When I started my consultancy, I was spending nearly half my time on administrative financial tasks instead of serving clients. Snabbie's automation tools completely transformed my workflow. Their expense tracking system, invoice automation, and tax preparation tools saved me countless hours and significantly reduced my stress during tax season. Most importantly, their financial clarity tools helped me price my services more accurately, increasing my revenue by 35% while actually working fewer hours.

Michael Okafor

Michael Okafor

Independent Business Consultant

Ready to Transform Your Financial Management?

Let's discuss how Snabbie can help your business achieve greater financial clarity, operational efficiency, and sustainable growth.

Contact Us Today